WHO WE ARE
Founder and Principal
Samantha is the founder of Small Business Insights. Her experience includes 2+ years as a consultant for Deloitte Consulting LLC, 4+ years running her own consulting practice, and 1+ years as a small business coach for the Michigan Small Business Development Center. She has worked with over 30 clients in her various roles, including local real estate offices, restaurants, shops, ecommerce businesses, community non-profits, professional services, medical offices, and more. She has a passion for working one-on-one with small business owners and playing an active role in their success.
Samantha received her BA in Economics from the University of Richmond in 2013. Her expertise is in strategic planning, process improvement, and data analytics. Her software experience and expertise includes MS Excel, Tableau, Quickbooks, Freshbooks, T Sheets, Google Analytics, and Social Media platforms.
In her free time, Samantha enjoys traveling, boating, trying new foods, wine tasting, and playing piano. She is from Nantucket, Massachusetts originally and currently resides in beautiful Traverse City, Michigan.